The last instant film pack on the market is coming to an end as Fujifilm announces it will discontinue its Quickload line.
The era of packaged film is quickly coming to a close with the announcement that Fujifilm is discontinuing its Quickload line. Â Fans of medium and large format photography will be cheered by the news that Fujifilm is to continue its production of sheet film. From early Summer 2010 Fujifilmâ€™s ranges of 5″x4â€ and 10″x8â€ films will be packed as 20 sheet boxes instead of the current 10 sheet packs.
Fujifilmâ€™s Senior Product Manager for Professional Film, Russ Gunn, explained the move: â€œIt is with great sadness that we have taken the decision to withdraw our Quickload range from the market. Unfortunately the volume of Quickload sales has dropped off to such an extent that they are simply not viable products.â€
Gunn continued: â€œWe need to consolidate our range of professional films in order to support our remaining lines. We remain fully committed to the continued support of photographers who appreciate the quality and flexibility of real film but sadly this means slower selling films have had to be sacrificed to enable us to continue to produce and market our more popular formats.â€
Fujifilm has stocks of Quickload Pro 160S, Provia 100F, Velvia 100 and Velvia 50 in storage and, depending on demand, there should be sufficient quantities to last for another 12 months.