Panasonic introduces the new Lumix DMC-GF1 Four Thirds-style camera

September 3, 2009

Panasonic introduces the new Lumix DMC-GF1 Four Thirds-style cameraPanasonic has announced the latest entry into its award-winning Lumix series, the DMC-GF1.

Billed as the world’s smallest and lightest system digital camera with a built-in flash, the Lumix DMC-GF1 is being touted by Panasonic as the perfect way for consumers to bridge the gap between the traditional point and shoot camera and a full DSLR.  Unlike your traditional consumer level digital cameras, the DMC-GF1 has an interchangeable lens system which allows you to work various other lenses built for the system, giving users a lot more flexibility than they are used to.

David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company, had quite a bit to say about where this new camera fits into the general landscape of what is currently out in the camera market:

Panasonic changed the digital camera industry with the world’s first Micro Four Thirds digital camera, the LUMIX G1 – a compact “DSLR-like” digital camera that produces exceptional image quality. Then, as we continued to raise the innovation bar, Panasonic launched the LUMIX GH1, adding full High Definition 1080p video recording with continuous auto focus.  The new LUMIX GF1 continues the evolution and is the perfect addition to our LUMIX G Series, as its sophisticated, small body makes it easier and more convenient to carry.  The GF1 is ideal for point-and-shoot consumers looking to step-up to DSLR-quality or for current DSLR users who want greater convenience without compromising performance quality or creative flexibility.

Lumix DMC-GF1 Details

  • 12.1 mega pixels
  • 720p (1280 x 720) High Definition video in the AVCHD format
  • 3-inch LCD screen  (460,000 dots)
  • Interchangeable lens system
  • Dust Reduction system
  • Available in two styles at launch:
    1. LUMIX G 20mm/F1.7 ASPH, a compact and lightweight “pancake” lens
    2. LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH/MEGA O.I.S.
  • Released in October
  • Suggested retail price of $899.95 for either kit


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