If you live in the U.K. and you’ve been putting off buying any of Adobe’s CS4 products, you may want to make sure you do it before July 1.
In an effort to make sure that Adobe products have consistent pricing across all of Europe, price in the U.K. are going up on July 1, but prices in other parts of Europe are going to be going down.Â This is going to happen across the entire range of Adobe CS4 products, which, of course, includes every photographerâ€™s friend, Photoshop.
As it stands right now, prices in the U.K. will be going up 10 percent, meaning that Photoshop will increase from Â£485 to Â£534 (approx USD of $802.55 and $883.63 respectively).Â To counter this, prices in other parts of Europe will be dropping by as much as 13 percent in their effort to keep prices uniform across all parts of the region.
The reasoning behind the fluctuations in the price is due to the current economic crisis.Â Adobe has stated in a press release that the way the currencies have been shifting, a price increase is the only way to make sure that things even out.
What is interesting about all this is that they are attempting to even out the pricing in Europe, but even at the current Â£485/$802.55 price, they are still much higher than the price in the USA.Â Currently the price in the states is $699, so you have to wonder why the U.K. price is significantly higher to begin with.Â Both systems are in English, so itâ€™s not a translation issue.Â Computers are the same both places, so it isnâ€™t coding.Â I have always heard that prices in the U.K. were higher for software, but this seems a bit much.
Itâ€™s difficult to tell why the U.K. would already be paying more, but itâ€™s about to get worse.