Wireless memory card provider Eye-Fi teams with Adobe, Nikon, and Circuit City
Eye-Fi, makers of the world’s first wireless memory cards for digital cameras, recently announced new online photo sharing partnerships with Adobe and Nikon as well as its first nationwide retailer, Circuit City. The new partnerships should position the new company perfectly to spread the word about its new technology.
According to PictureBusiness, images stored on Eye-Fi Cards will now wirelessly upload to Adobe Photoshop Express and Nikon’s my Picturetown, enabling consumers to easily get their digital memories to destinations that provide a rich photo editing, sharing and storing experience. In addition, Eye-Fi Cards are now available at each of Circuit City’s more than 600 retail stores nationwide and on the Circuit City Web site.
Eye-Fi users can automatically upload images to Adobe Photoshop Express as well, which is a new Web-based solution that allows users to store up to two gigabytes of images for free, edit photos and share them in creative ways. The online experience allows anyone to easily show off digital photos with eye-catching effects and bypass the initial hassle of uploading photos by using the Eye-Fi Card.
Earlier this year, Eye-Fi announced that Nikon enhanced its D60 Digital SLR camera for the Eye-Fi Card. Photographers can now select Nikon’s my Picturetown as a destination for their full-resolution digital images to be stored and shared. The service offers users new ways to enjoy digital images “anytime, anywhere” by organically linking digital cameras, the Internet, computers, mobile phones and now, the Eye-Fi Card.
“Expanding our partnerships to include more interactive sites is important to digital photo enthusiasts and to Eye-Fi,” said Jef Holove, CEO of Eye-Fi. “The integration of Adobe Photoshop Express and my Picturetown adds two rich online photo options – from two of the best brands in digital photography – to the Eye-Fi Service. The addition of Circuit City stores is a major step in the expansion of this new category being created by Eye-Fi.”
The whole idea of wireless memory cards should have been introduced a long time ago, I don’t quite understand why it’s just hitting the market, but it’s exciting nonetheless. Now that it has a true distribution channel in Circuit City, it only shows what’s in the future for the new technology.
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