The Canon Powershot SD890 IS is a powerful point-and-shoot digital camera designed for photo enthusiasts who are looking for new models of Canon digital cameras.

Priced at US$399 the Powershot SD890 IS incorporates the most powerful optical zoom in Canon’s ELPH line.

According to Canon, the Powershot SD890 IS is a prime example Canon quality characterized by elegance and excellence in a digital camera.

Key features include:

• 10 Megapixels, 1/ 2.3” CCD
• Macro allows photography from 2-50 cm
• 5x optical zoom
• Focal length f/3.2-5.7 (35mm equivalent 37-185mm)
• 80/1600 ISO (sensitivity)
• 2.5 inch LCD screen (230,000 pixels)
• 320 shots per battery charge
• Takes SD/SDHC Memory Card, MultiMediaCard, MMC Plus Card, HC MMC Plus Card MEDIA
• smooth, matte silver finish
• 155 grams
• Dimensions of 95.4 mm x 57.3 mm x 27.4 mm (W x H x D)
• multi-control dial enables the user to simply switch between shooting modes, settings and even images during playback, with easily understandable mode icons displayed on the camera’s 2.5-inch PureColor II LCD display

What the manufacturer says:

Ideal for capturing everything from broad sweeping vistas to intimate close-ups, the PowerShot SD890 IS Digital ELPH model is also capable of securing macro images from less than an inch away from the subject, making extraordinary, high-resolution nature shots as elementary as point and shoot.

What users and reviewers are saying:

No available reviews yet.

Our comment:

The Canon Powershot SD890 IS is set for release in April 2008. None of the top digital camera review sites have managed to have hands-on preview of the camera yet. Judging by the specs and details released by Canon, the 5x optical zoom is its selling factor. It would be interesting to find out how Canon prosumers will react to this new feature in their favorite brand of digital camera. We’ll watch out for user reviews.

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Related:

Canon SD790 IS offers “powerful features, inimitable style and an eye opening view”

Canon follows up digital Elph SD800IS with SD850IS

Powershot S5 IS - Canon’s follow-up to an equally great camera

Digital camera report: Canon Powershot G9

Canon Powershot A650 IS, a feature-rich camera that unleashes the photographer within

Entry was posted on Monday, March 17th, 2008 at 12:22 am under Canon, Point and Shoot.

Read more entries by Arnold Zafra.